TITLE
Automatic prescription refills.

SUMMARY
Prior to enabling this feature users would have to book an online doctor's appointment before getting a prescription filled. This had caused dissatisfaction for years which was evident in customer reviews and surveys. This project brought this to life and was a massive group effort between Member Experience, customer support, data team, physicians, and key business stakeholders.

PROJECT GOAL
Increase member retention and LTV (lifetime value), along with aligning to industry standards and customer expectations.

ROLE
Senior Product Designer

RESPONSIBILITIES

Initial stakeholder Figjam workshops.

Competitor research.

Wireframes and design explorations.

Moderated prototype user testing.

Stakeholder design reviews.

Production-ready screens for web, m-web and mobile apps (iOS / Android).

KEY PROJECT CALLOUTS

Engaged the user at multiple paths for visibility; (1) post-appointment booking and (2) after their telehealth visit.

Doctor-initiated, proactive dashboard messaging.

Integration with SureScripts to deliver real-time Rx data to the user.

User could now fully manage qualified prescriptions saving time and money.

TITLE
Amazon Fuse Customer Journey

SUMMARY
Amazon Fuse integrates with global mobile carriers to allow them to offer Amazon products (eg. Prime Video, Prime) to their customers. The user flow below depicts the customer-facing journey from client side marketing landing page to Prime Video app download.

PROJECT GOAL
(1) To make the signup process as seamless as possible.
(2) Enable international customers to easily understand the benefit they were receiving, along with all applicable legal requirements.

ROLE
Senior UX Designer

RESPONSIBILITIES

Coordination with Amazon go-to-market teams on cobranded experience.

Management of internal localization process (strings @ Amazon) for entire workflow.

Wireframes and design explorations.

Stakeholder and legal design reviews.

Production-ready screens for mobile apps (iOS / Android).

War room testing with for each global launch with Amazon and client.

TITLE
Prep Sportswear Customer Reviews

SUMMARY
The goal of this project was to add product reviews to the production page, which did not previously exist. Adding reviews would increase customer confidence in the purchase path which would, ideally, increase conversion and overall revenue.

PROJECT TEAM
UX (me!)
CTO
Senior developers
Director of Marketing
Director of Product

EXECUTION
Because this was a completely new feature there was the UI component that would need to be developed, along with backend data management. The customer feedback and input was going to be critical. I performed market research to create a baseline of product review components that a customer would expect to see. This include size and fit info, starred reviews, % of users recommending product and sorting options.